diff --git a/app/helpers.php b/app/helpers.php
index 008b12a..244aa31 100644
--- a/app/helpers.php
+++ b/app/helpers.php
@@ -143,3 +143,86 @@ function form_token_valid(string $token, int $min = 3, int $max = 7200): bool
     $age = time() - (int) $ts;
     return $age >= $min && $age <= $max;
 }
+
+/**
+ * BreadcrumbList-Knoten: $items = [['name'=>…, 'slug'=>…], …] (Reihenfolge = Pfad).
+ */
+function breadcrumb_schema(array $items): array
+{
+    $list = [];
+    foreach (array_values($items) as $i => $item) {
+        $list[] = [
+            '@type'    => 'ListItem',
+            'position' => $i + 1,
+            'name'     => $item['name'],
+            'item'     => abs_url($item['slug']),
+        ];
+    }
+    return ['@type' => 'BreadcrumbList', 'itemListElement' => $list];
+}
+
+/**
+ * FAQPage-Knoten aus [['q'=>…, 'a'=>…], …]. Leere Paare werden übersprungen;
+ * ohne Fragen wird ein leerer Array zurückgegeben (Aufrufer filtert das raus).
+ */
+function faq_schema(array $faq): array
+{
+    $questions = [];
+    foreach ($faq as $item) {
+        if (empty($item['q']) || empty($item['a'])) {
+            continue;
+        }
+        $questions[] = [
+            '@type'          => 'Question',
+            'name'           => $item['q'],
+            'acceptedAnswer' => ['@type' => 'Answer', 'text' => $item['a']],
+        ];
+    }
+    return $questions === [] ? [] : ['@type' => 'FAQPage', 'mainEntity' => $questions];
+}
+
+/**
+ * Seiten-Schema-Knoten zusammenstellen (für $meta['schema']):
+ * Breadcrumb + optional FAQPage. Generisch für Übersichts-/Jugendseiten.
+ */
+function page_schema(array $breadcrumb, array $faq = []): array
+{
+    $nodes = [];
+    if ($breadcrumb !== []) {
+        $nodes[] = breadcrumb_schema($breadcrumb);
+    }
+    if ($faq !== [] && ($faqNode = faq_schema($faq)) !== []) {
+        $nodes[] = $faqNode;
+    }
+    return $nodes;
+}
+
+/**
+ * Schema-Knoten für eine Mannschafts-Seite: SportsTeam (verweist auf den Club
+ * via #club) + Breadcrump (Start → Fußball → Team) + optional FAQPage.
+ * $team: Eintrag aus data/teams.json; $slug: voller Seiten-Slug.
+ */
+function team_schema(array $team, string $slug): array
+{
+    $teamNode = [
+        '@type'    => 'SportsTeam',
+        'name'     => $team['name'],
+        'sport'    => 'Fußball',
+        'url'      => abs_url($slug),
+        'memberOf' => ['@id' => abs_url() . '#club'],
+    ];
+    if (!empty($team['hero']['text'])) {
+        $teamNode['description'] = $team['hero']['text'];
+    }
+
+    $nodes = [$teamNode];
+    $nodes = array_merge($nodes, page_schema(
+        [
+            ['name' => 'Startseite', 'slug' => ''],
+            ['name' => 'Fußball', 'slug' => 'fussball'],
+            ['name' => $team['name'], 'slug' => $slug],
+        ],
+        $team['faq'] ?? []
+    ));
+    return $nodes;
+}