feat(helpdesk): add customer engagement analytics page [skip ci]
New "Customer analytics" page under Monitoring: surfaces who is actively in contact vs. who has gone quiet, so the team can reach out before a customer slips away. - KPI tiles: total / active / no-contact / never-in-contact - "Customers without recent contact" — longest silence first - "Top customers by communication" — most ticket activity in the period - Configurable no-contact threshold (helpdesk settings, default 60 days) CustomerEngagementService aggregates the global ticket snapshot per customer (same single-pull model as RiskRadarService — no N+1 to BC). Last contact is the most recent ticket activity; silence beyond the threshold flags the customer. Revenue ranking deferred (BC OData exposes no per-customer ledger). All within modules/helpdesk/. Tests + PHPStan green. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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aminovfariz
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<?php
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namespace MintyPHP\Module\Helpdesk\Service;
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/**
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* Customer engagement analytics — aggregates communication signals per customer
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* to surface who is actively engaged and who has gone quiet ("kein Kontakt").
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*
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* "Communication" is any ticket activity in the period (a created or updated
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* ticket counts as contact). The most recent ticket activity date is the
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* customer's "last contact". Customers whose last contact is older than the
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* configured inactivity threshold are flagged as silent so the team can decide
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* to reach out proactively.
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*
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* Pure transform (no I/O, no DI): the data endpoint fetches the global ticket
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* snapshot and passes it in, this aggregates and scores. Mirrors the design of
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* RiskRadarService (per-customer aggregation over one global ticket pull).
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*/
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final class CustomerEngagementService
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{
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private const SECONDS_PER_DAY = 86400;
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/**
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* Build the complete engagement dataset.
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*
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* @api Used by the helpdesk/analytics-data endpoint
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*
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* @param array<int, array<string, mixed>> $tickets Raw OData tickets (global snapshot)
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* @param int $periodDays Look-back window in days (e.g. 30/60/90/180/365)
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* @param int $inactivityDays Silence threshold; last contact older than this => "no contact"
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* @param int $nowTs Current unix timestamp (injected for testability)
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* @param bool $truncated Whether the ticket set was capped
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*
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* @return array{
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* summary: array{total_customers: int, active: int, silent: int, no_contact_ever: int, tickets_total: int},
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* silent: list<array<string, mixed>>,
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* top_communication: list<array<string, mixed>>,
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* meta: array{period_days: int, inactivity_days: int, tickets_total: int, truncated: bool, confidence: string, generated_ts: int}
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* }
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*/
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public static function buildEngagement(
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array $tickets,
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int $periodDays,
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int $inactivityDays,
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int $nowTs,
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bool $truncated = false
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): array {
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$periodStart = $nowTs - ($periodDays * self::SECONDS_PER_DAY);
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$inactivityCutoff = $nowTs - ($inactivityDays * self::SECONDS_PER_DAY);
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// Aggregate per customer across the whole snapshot.
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$customers = [];
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foreach ($tickets as $ticket) {
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$customerNo = trim((string) ($ticket['Customer_No'] ?? ''));
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if ($customerNo === '') {
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continue;
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}
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if (!isset($customers[$customerNo])) {
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$customers[$customerNo] = [
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'customer_no' => $customerNo,
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'customer_name' => trim((string) ($ticket['Cust_Name'] ?? '')),
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'ticket_count_period' => 0,
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'ticket_count_total' => 0,
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'last_contact_ts' => null,
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];
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}
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// Keep the first non-empty name we encounter.
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if ($customers[$customerNo]['customer_name'] === '') {
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$customers[$customerNo]['customer_name'] = trim((string) ($ticket['Cust_Name'] ?? ''));
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}
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$customers[$customerNo]['ticket_count_total']++;
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$activityTs = self::resolveActivityTimestamp($ticket);
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if ($activityTs !== null) {
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if ($activityTs >= $periodStart) {
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$customers[$customerNo]['ticket_count_period']++;
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}
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if ($customers[$customerNo]['last_contact_ts'] === null
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|| $activityTs > $customers[$customerNo]['last_contact_ts']) {
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$customers[$customerNo]['last_contact_ts'] = $activityTs;
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}
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}
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}
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$active = 0;
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$silent = 0;
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$noContactEver = 0;
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$silentRows = [];
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$topRows = [];
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foreach ($customers as $c) {
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$lastContactTs = $c['last_contact_ts'];
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$daysSinceContact = $lastContactTs !== null
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? intdiv(max(0, $nowTs - $lastContactTs), self::SECONDS_PER_DAY)
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: null;
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$status = self::classify($lastContactTs, $inactivityCutoff);
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if ($status === 'active') {
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$active++;
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} elseif ($status === 'no_contact_ever') {
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$noContactEver++;
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} else {
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$silent++;
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}
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$row = [
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'customer_no' => $c['customer_no'],
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'customer_name' => $c['customer_name'],
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'ticket_count_period' => $c['ticket_count_period'],
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'ticket_count_total' => $c['ticket_count_total'],
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'last_contact_ts' => $lastContactTs,
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'last_contact_iso' => $lastContactTs !== null ? gmdate('Y-m-d', $lastContactTs) : null,
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'days_since_contact' => $daysSinceContact,
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'status' => $status,
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];
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if ($status !== 'active') {
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$silentRows[] = $row;
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}
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$topRows[] = $row;
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}
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// Silent list: longest silence first; "never" customers sink to the bottom
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// (no actionable last-contact date). Tie-break by customer_no.
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usort($silentRows, static function (array $a, array $b): int {
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$aDays = $a['days_since_contact'];
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$bDays = $b['days_since_contact'];
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if ($aDays === null && $bDays === null) {
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return strcmp((string) $a['customer_no'], (string) $b['customer_no']);
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}
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if ($aDays === null) {
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return 1;
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}
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if ($bDays === null) {
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return -1;
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}
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if ($aDays !== $bDays) {
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return $bDays <=> $aDays;
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}
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return strcmp((string) $a['customer_no'], (string) $b['customer_no']);
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});
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// Top by communication: most tickets in the period first, then total,
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// then most recent contact. Tie-break by customer_no.
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usort($topRows, static function (array $a, array $b): int {
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if ($a['ticket_count_period'] !== $b['ticket_count_period']) {
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return $b['ticket_count_period'] <=> $a['ticket_count_period'];
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}
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if ($a['ticket_count_total'] !== $b['ticket_count_total']) {
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return $b['ticket_count_total'] <=> $a['ticket_count_total'];
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}
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$aTs = $a['last_contact_ts'] ?? 0;
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$bTs = $b['last_contact_ts'] ?? 0;
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if ($aTs !== $bTs) {
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return $bTs <=> $aTs;
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}
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return strcmp((string) $a['customer_no'], (string) $b['customer_no']);
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});
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// Top list only makes sense for customers with communication in the period.
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$topRows = array_values(array_filter(
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$topRows,
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static fn (array $r): bool => $r['ticket_count_period'] > 0
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));
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return [
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'summary' => [
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'total_customers' => count($customers),
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'active' => $active,
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'silent' => $silent,
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'no_contact_ever' => $noContactEver,
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'tickets_total' => count($tickets),
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],
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'silent' => array_slice($silentRows, 0, 100),
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'top_communication' => array_slice($topRows, 0, 25),
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'meta' => [
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'period_days' => $periodDays,
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'inactivity_days' => $inactivityDays,
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'tickets_total' => count($tickets),
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'truncated' => $truncated,
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'confidence' => $truncated ? 'medium' : 'high',
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'generated_ts' => $nowTs,
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],
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];
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}
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/**
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* Classify a customer's engagement from their last contact timestamp.
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*
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* @return 'active'|'silent'|'no_contact_ever'
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*/
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private static function classify(?int $lastContactTs, int $inactivityCutoff): string
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{
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if ($lastContactTs === null) {
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return 'no_contact_ever';
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}
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return $lastContactTs >= $inactivityCutoff ? 'active' : 'silent';
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}
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private static function parseTimestamp(string $value): ?int
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{
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$value = trim($value);
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if ($value === '' || str_starts_with($value, '0001-01-01')) {
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return null;
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}
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$ts = strtotime($value);
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return is_int($ts) ? $ts : null;
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}
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/**
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* Most recent signal for a ticket: prefer Last_Activity_Date, fall back to Created_On.
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*
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* @param array<string, mixed> $ticket
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*/
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private static function resolveActivityTimestamp(array $ticket): ?int
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{
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$lastActivity = trim((string) ($ticket['Last_Activity_Date'] ?? ''));
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if (!str_starts_with($lastActivity, '0001-01-01')) {
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$ts = strtotime($lastActivity);
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if (is_int($ts)) {
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return $ts;
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}
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}
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return self::parseTimestamp((string) ($ticket['Created_On'] ?? ''));
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}
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}
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